"Big Butts, Thunder Thighs, Tomboy Knees" - Nike's New Ad Campaign Get's Em Talking

Nike -- in a move very much like the Dove commericials -- is featuring women athletes who have, well, more muscular features than the typical model used to sell apparel.

This has sparked a firestorm of emails and conversation. But sex does sell, according to a recent study. It drives men to spend money, and men are still the largest consumers of sports-related products.

But more to the point of the ad is this: it gets everyone talking about -- and thinking about -- Nike.

So, Nike wins.

More on this latter...