From IEG Sponsorship: MOORESVILLE, N.C. -- It's back to school for Lowe's Cos. Inc., which has signed a three-year sponsorship deal with the NCAA and CBS Sports tying the home-improvement retailer into an alliance with college athletics.
The emphasis of the deal is on the men's and women's college basketball tournaments.
Next month, Lowe's will start offering store gift cards bearing the logos of 95 NCAA schools. The cards will be sold online and in stores.
In addition, Lowe's, which has a dozen Triangle locations, will be a featured advertiser during CBS Sports' coverage of NCAA events.
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