Where's the Sports Sponsorship Action? Try NASCAR

What does Toyota, McKee Foods, and The US Army have in common? Each just signed new NASCAR Sponsorships. According to IEG, the sponsorship consulting company, Toyota will become the title sponsor of the AMA Toyota Motocross Championship presented by FMF and the Toyota AMA National Arenacross Series. Toyota also will be the official vehicle of the Amp'd Mobil Supercross Series and support the K&N Filters presents BooKoo Arenacross Championship Series.

Meanwhile, McKee Foods' Little Debbie has signed on as the primary sponsor of the Wood Brothers/JTG Racing Team and Ken Schrader for 19 races next season. Schrader will drive the Number 21 Ford Fusion during the 2006 Nextel Cup season. Motorcraft Quality Parts and the U.S. Air Force will rotate their sponsorship of the car for the remaining races. and the U.S. Army uses its NASCAR Sponsorship for a new public eduction program.

It may be that NASCAR has more "places" for corporate sponsors than the NFL, NBA, or MLB, but it also may be that NASCAR does a good job of creating them. Maybe the NFL should consider having a place for at least one other corporate logo on team uniforms.

...Oh, I can hear the fans scream now.