Already friends and business partners in a new Southern California youth football league, Rapper Snoop Dog is teaming up with New England Patriots Linebacker Willie McGinest to form a new sports agent organization.
This is not the first time a hip-hop musician has entered the world of the sports agent. Master P did so in 1998, crafting the now-controversial contract between Running Back Ricky Williams and the New Orleans Saints. A contract that was stocked with too many incentive clauses to be fair to Williams.
Why is this trend occuring? I bluntly think it's a byproduct of a successful inner city black culture where relationships between athletes and musicians are so common that both seek to find business opportunities in the market of the other. It proves the old saying "It's not what you know, it's who you know." Rap artists know athletes and negotiate their own record deals, so it's logical that some would think they can transfer that skill into the sports world.
What I'm waiting for is the one successful musician that engineers a deal to purchase an NFL team. Stay tuned.
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