IEG Sponsorship: NEW YORK -- The National Basketball Association announced today the official launch of NBA TV Broadband, a new advertiser-supported broadband video product providing visitors to NBA.com with free access to the most comprehensive and exclusive package of NBA video highlights throughout the 2005-06 NBA season.
Through NBA TV Broadband, for the first time fans around the world will have access to in-game broadband highlights of every NBA game, TNT Overtime - a special online video channel showcasing TNT's network of marquee basketball announcers, and NBA TV all-access and fantasy programming. Additionally, fans can also have the latest NBA video highlights delivered directly to their computer desktop through new Video RSS (Really Simple Syndication) feeds.
Along with Toyota as the presenting sponsor, Reebok, Nike, Converse, Sony PlayStation, Hannspree, Finish Line, 20th Century Fox Home Videos and many others will support NBA TV Broadband with video advertisements during the season.
"NBA TV Broadband delivers the ultimate rich media experience that NBA fans crave," said Brenda Spoonemore, Senior Vice President of Interactive Services for NBA Entertainment. "This new service is a great way for Toyota and other advertisers to reach their customers while allowing our fans to watch their favorite NBA broadband video highlights on-demand and all for free."
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