According to IEG Sponsorship, sponsors will spend more on entertainment tours and attractions than on causes in 2004, according to IEG's forecast, lifting the category into second place behind sports. Data from 2003 reveals heightened interest in music sponsorship, with its potential to cross borders and cultures and impact the all-important youth market. That trend should continue in the new year.
While the entertainment category will see its share of the $11.14 billion increase by two points to 10 percent, festivals, fairs and annual events, as well as arts, will both see their shares drop by a point, to seven and five percent, respectively. Causes maintains its nine percent level and sports holds steady at 69 percent.
Projected dollar amounts by category are sports: $7.69 billion, up 8.6 percent from $7.08 billion; entertainment tours and attractions: $1.06 billion, up 21.5 percent from $871 million; causes: $991 million, up 7.5 percent from $922 million; festivals, fairs and annual events: $792 million, up three percent from $769 million; and arts: $612 million, up 0.7 percent from $608 million.
No comments:
Post a Comment