11/09/05
IEG Sponsorship: LOS ANGELES -- Speedo announced today that it has signed individual endorsement deals with American 2006 Winter Olympic sledding hopefuls Vonetta Flowers, Todd Hays, Noelle Pikus-Pace, Jean Prahm (formerly Racine), and Chris Soule. These are the first-ever winter sport sponsorships for the world's top-selling swimwear brand, whose Olympic heritage dates back to 1932. Today's announcement precedes the unveiling of evolutionary suit technology that will make its Olympic debut during the 2006 Winter Games in Torino, Italy, February 10-26.
In 2004, Speedo launched FASTSKIN FSII, the world's fastest swimsuit. Developed with and worn by American Olympic Gold Medalist swimmers Michael Phelps, Amanda Beard, and Natalie Coughlin, FASTSKIN FSII underwent extensive research and athlete testing, including drag analysis, Computational Fluid Dynamics (CFD) testing, state of the art laser modeling and the fabric replication of shark skin. Ultimately, 47 Olympic medals were won by athletes wearing Speedo FASTSKIN FSII at the Athens Games, more than twice the number of medals won by athletes wearing the second most popular brand.
Speedo now turns its success from the water to the ice. Speedo athletes are expected to compete in Olympic sledding sports.
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