11/11/05
IEG Sponsorship: AUSTIN, Texas and LEXINGTON, Ky. -- The University of Texas today announced that its athletics multimedia rights and sponsorship sales agreement with Host Communications Inc. has been extended through 2015.
Under terms of the agreement, HOST renews its rights to represent UT Athletics and its 20 - sport men's and women's athletics program in sponsorship sales, as well as radio, television, and internet broadcast production and distribution of athletics events, coaches’ shows and specialty programming. Additionally, HOST retains printing and publishing rights and the UT Athletics Internet platform for www.texassports.com and www.mackbrown-texasfootball.com. HOST also continues to manage endorsements, corporate sponsorship programs, game-day promotions and exposure at all UT Athletics venues.
"HOST has been our marketing partner since 1983 and has done an outstanding job for the University," said Men's Athletics Director DeLoss Dodds. "We feel this long-term extension provides opportunities to maximize revenue generated through marketing and multimedia efforts while helping us enhance the UT Athletics experience for student-athletes, coaches, fans, alumni and all of our constituencies.”
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